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The Vampire Diaries Promo Pic - I worship at the television altar
tariel22
tariel22
The Vampire Diaries Promo Pic
Have you guys seen this? It's the latest promo image for The Vampire Diaries, and it's being used on advertising for the show with the tag line of "Love Sucks."



I've been prepared to hate this show on principle because it's taking Smallville's Thursday night time slot, and nothing about the clips I've seen has changed my mind so far, but I am planning to check it out. I like Paul Wesley, and I'm a little curious to see what Ian Somerhalder is going to do with this role. I'm guessing chew a lot of scenery, but we'll see. ;)

Anyway, I just have to say, that is one HOT image. It makes me wonder about the whole marketing philosophy of the CW, and, for that matter, how they decide what shows to put on in the first place. Dawn Ostroff has repeatedly said her target demographic is young women 18-34, and judging by the new shows that have been added to the CW in the last couple of years, she thinks that group is interested in sex, drinking, drugs, sex, hot, young, impossibly thin women, fashion, sex, and hot, young, metrosexual men. Oh, and revisiting nighttime soaps they watched for titillation as tweens, with a side order of vampires for the Twilight crowd. VD (*snerk*) looks to be the ultimate bad boy fantasy come to life. Of course I believe in television as an escape, but does it seem to anyone else that Dawn is underestimating her target? Which, BTW, doesn't include me. :)

Back in the day, the WB was my favorite channel. Over the years I watched Buffy, Angel, Gilmore Girls, a little Dawson's Creek, a little OTH, Smallville, and Supernatural. On UPN I also watched Buffy, after it moved, and Veronica Mars. Obviously I wasn't looking for a heavy dose of reality when I collapsed on the couch after working all day, but IMO the current GG, Gossip Girl, contains none of the wit, intelligence, sparkle, or heart of my original GG, Gilmore Girls. I watch Gossip Girl, and am entertained by it, but I don't think I could ever fall in love with it, and sometimes I feel insulted by its ridiculous storylines and simplistic, stereotypical characterizations. On some level, I think Dawn's approach to programming contains a hint of self-loathing toward her own gender. I just don't know how else to reconcile what she seems to think of the women she claims to be wooing.

And another thing, doesn't this image seem outrageously provocative? It screams three-way to me, and these vamps are brothers, which makes it incestuous as well as slashy! :) The J2 tin hatters must be steeped in envy if they've seen this! ;) Seriously, though, where is the Sam and Dean version? And just think of the Smallville possibilities! Where was this concept when they were trying to sell us on the Clexana? I think Clark, Chloe, and Lex would have been fun back in S3. Or how about Clark, Lois, and Oliver in S6? They love to dish up the triangles, why not make them truly interesting? :D Okay, obviously I'm just kidding here, although looking at this did make me fantasize again about all the grownup movie roles I'd like to see Tom Welling play someday. The point I'm trying to make is, while I do think this image is gorgeous and sexy, it leaves me unsettled, and wondering what exactly the CW is up to.

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jeannev From: jeannev Date: August 9th, 2009 03:52 am (UTC) (Link)
I'm not sure what I can add since I don't really have any intention of watching this show. I find both Paul Wesley and Ian Somerhalder rather unattractive and smarmy, and they both look about 10 yrs older then the female lead, which is just squirmy. And makes this promo shot particularly squirmy. So, even if the premise remotely interested me, the casting is an instant turn-off.

But yes, I find it rather disturbing what DO has decided this is female, 18-34 viewing. Its certainly not a very flattering portrayal of young women, is it? Or maybe I'm just completely out of touch with what those crazy kids are into these days.

It certainly doesn't help that the casting in most of these shows leaves me completely cold. I don't think there is one attractive male on Gossip Girl. Not a one. And when my sister and I saw a commercial for GG which was all about what a sexy stud "Chuck Bass" was, we almost fell off our chairs laughing. Really? Wow.

Its so frustrating to me, because the cast of SV and SPN is so far and away the best looking people on the CW, and probably the most talented as well. But they've committed an unpardonable sin....they look older then 25. And how stupid is that? I understand that the CW had a very good, very smart, very well casted show called Body Politic in their pilot season, but they passed on it for the likes of a Melrose rehash, some teenager looking for her parents thing, that model show that looks awful, and this vampire show. I guess young adults having brains, and being involved in politics, and college didn't appeal. How sad is that?

I think the reality is that I'm just too old for the CW now, and when SV and SPN are done, the CW and I will be done. And good riddance.

Edited at 2009-08-09 03:55 am (UTC)
tariel22 From: tariel22 Date: August 9th, 2009 09:21 am (UTC) (Link)
I find both Paul Wesley and Ian Somerhalder rather unattractive and smarmy, and they both look about 10 yrs older then the female lead, which is just squirmy. And makes this promo shot particularly squirmy.

Yes, it is creepy, isn't it? And that's part of what I'm talking about. To me this ad campaign teeters on the edge of depravity, and this image seems to be celebrating that very aspect of it.

Its so frustrating to me, because the cast of SV and SPN is so far and away the best looking people on the CW, and probably the most talented as well.

I couldn't agree with you more, and even with virtually no promotion from the network, the ratings say that we're not the only ones. It's like DO is constantly trying to kill her own shows, even though they're clearly the best she's got. Is it what everyone says, that she hates them Just because she inherited them from the WB? I swear, I don't understand this woman any more than I understand how she still has a job.

I guess young adults having brains, and being involved in politics, and college didn't appeal. How sad is that?

And that's exactly what I mean. Didn't appeal to whom? Real people watching real television, or DO and her warped idea of what the youth of today is eager to embrace? I know a lot of people in RL who are smack dab in the middle of Dawn's so-called target, and they wouldn't be caught dead watching anything on the CW except Supernatural. The shows they raved about the most this past year were Chuck, TBBT, The Office, 30 Rock, Leverage, FNL (now THAT show has some hot boys!), T:SCC, House, Dollhouse, and True Blood. An extremely unscientific sampling, to be sure, but all shows which are (IMO) smart and well-written.

They also all watch South Park, Family Guy, and Robot Chicken. When the young adults I know crave pure escapism, they go for gross out comedy, not anorexic brats attending Fashion Week and trying to sort out their sexual partners. :)

I think the reality is that I'm just too old for the CW now, and when SV and SPN are done, the CW and I will be done. And good riddance.

I have no desire to prolong the life of the CW, believe me, except that I want them to last just long enough for me to see Smallville brought to a close. I'm definitely too SOMETHING for the CW, but I think it's more like too smart, too well-read, or too discerning than too old. ;)
raputathebuta From: raputathebuta Date: August 9th, 2009 05:34 pm (UTC) (Link)
Wasn't Jason Dohring supposed to be in that Body Politic show? I remember reading about it last year & it sounded really interesting.

I guess young adults having brains, and being involved in politics, and college didn't appeal. How sad is that?

Very sad. Apparently, they can have all the brains they want, as long as they only use them to plan as many sexcapades as possible. *eyeroll*
dawnybee From: dawnybee Date: August 9th, 2009 05:19 am (UTC) (Link)
I love that promo pic (even though Paul is a bit too angular for my eyes, but Ian and tongue? Oh , yeah.) but it's the one with their hands around her throat that bewilders me because I don't know what they're trying to go for with it. It would be sexy if she didn't have a look of abject terror on her face as if she knows they're about to feed on her.

and I'm a little curious to see what Ian Somerhalder is going to do with this role. I'm guessing chew a lot of scenery, but we'll see. ;)

The best bit of Ian acting I've seen in a while was a clip of him being interviewed at Comic Con and trying to explain his character. I don't even think he knows how to sell it.

On some level, I think Dawn's approach to programming contains a hint of self-loathing toward her own gender. I just don't know how else to reconcile what she seems to think of the women she claims to be wooing.

I think you're absolutely right. Just using some of the old WB shows like Buffy and Gilmore Girls and I will still include SV in this, at least those female characters had something going for them besides superficiality. They were standalone characters that were fully fleshed and character developed. Yes, SV is all about love triangles, but Chloe, Lois, Tess and even Lana were all women who have worked, had lives beyond the men they were involved with and had real problems and dilemmas besides what to wear and who to sleep with next. And I see it even in the Disney shows (that I will never admit to watching) where the teen girls are all trying to go into fashion design. Like goodness forbid there's more than a girl is interested in than clothes and shoes. And sadly Gossip Girl and I'm sure Melrose Place are in that same mindset. I will at least say for "90210" that it does try to place more emphasis on overall friendships, than in the romantic relationships.

I forget which former CW show producer just decried the ad. I think it was the former producer for "Gilmore Girls" who questioned exactly what the CW is thinking with these ads.

And another thing, doesn't this image seem outrageously provocative? It screams three-way to me, and these vamps are brothers, which makes it incestuous as well as slashy! :)

Look, I was already sold on the pilot--you need not tempt me further :)

And just think of the Smallville possibilities! Where was this concept when they were trying to sell us on the Clexana?

Such a wasted, wasted opportunity, but that would've meant that the CW would have to actually promote SV so they couldn't do that.

Well we got "Fracture" where Clark was in Lex's mind watching him have sex w/ Lana.
tariel22 From: tariel22 Date: August 9th, 2009 10:44 am (UTC) (Link)
I love that promo pic (even though Paul is a bit too angular for my eyes, but Ian and tongue? Oh , yeah.) but it's the one with their hands around her throat that bewilders me because I don't know what they're trying to go for with it.

I haven't seen that other promo pic. I really wish we could hear what went on in the concept meeting for this campaign. And I fully acknowledge that I love this pic. It may creep me out, but that doesn't keep me from staring. :)

The thing about Ian and Paul for me is, I like Paul and I think he's a good actor (he won me over with his recurring role on Everwood), but I don't find him attractive. Ian, OTOH, can be (on a good day with a good photographer) drop dead gorgeous, and he knows how to play to the camera, but he doesn't exactly charm me, with his attitude or his acting. Although he clearly knows how to play the dissolute, self-involved reprobate. Stefan and Elena share the desperate glance and gentle touch of star-crossed lovers, but all Damon cares about is his own pleasure and the pulse of blood in the beautiful neck before him. Okay, maybe I've been staring at this pic a little TOO long. LOL!

The best bit of Ian acting I've seen in a while was a clip of him being interviewed at Comic Con and trying to explain his character.

Was that interview anything like THIS one? Because I found it mostly incomprehensible. :)

Chloe, Lois, Tess and even Lana were all women who have worked, had lives beyond the men they were involved with and had real problems and dilemmas besides what to wear and who to sleep with next.

Exactly! On Gilmore Girls we laughed at girls like Blair and Serena, and now on Gossip Girl they're the heroines of the story? Can you imagine what Lorelai would have to say to them? I've never seen the new 90210, but I think the TCAs made it clear where MP is headed. Try-sexual? Really, Darren?

Look, I was already sold on the pilot--you need not tempt me further

hee! I have to admit, it was probably Ian's tongue that finally convinced me I should go ahead and watch the first episode. And admitting that pretty much negates the entire argument I'm making with this post. *facepalm*

Such a wasted, wasted opportunity, but that would've meant that the CW would have to actually promote SV so they couldn't do that.

Too true. *kicks the CW*

Well we got "Fracture" where Clark was in Lex's mind watching him have sex w/ Lana.

I forgot about that! That was bizarre. And I don't know how Michael and Tom got through the part where Lex holds Clark's head and makes him watch without busting out laughing.
dawnybee From: dawnybee Date: August 9th, 2009 05:19 pm (UTC) (Link)
I haven't seen that other promo pic

Voila!

Photobucket

I really wish we could hear what went on in the concept meeting for this campaign

I don't think it even matches the tone of the books. I don't think the books are as salacious as these pics suggest.

Was that interview anything like THIS one? Because I found it mostly incomprehensible. :)


That was bad, but it was slightly worse because it was a video interview so him trying to think of what to say was painful. I didn't even get to the end of it.

tariel22 From: tariel22 Date: August 9th, 2009 09:49 pm (UTC) (Link)
Okay, seriously, what the hell? My mind, she is boggled.
starry_dawn From: starry_dawn Date: August 9th, 2009 09:44 am (UTC) (Link)
I saw that promo pic and my jaw literally dropped. I'm used to the CW dropping some really really cheesy (and horribly photoshopped) promos on us, but I've never seen something this bold, EVER. I don't know if I like it, because while it is hot, this show isn't True Blood. It's not meant for the True Blood crowd, which makes the advertising kinda ... well, skeevy. I'm not really interested in the show at this point of time, because I saw neither the premise nor the clips I've seen have captured my interest in the least, but I guess the best thing to do is wait and see what everyone thinks of it first. I'm guessing it's not going to be good, though.
tariel22 From: tariel22 Date: August 9th, 2009 10:57 am (UTC) (Link)
I saw that promo pic and my jaw literally dropped.

I know! I think this goes beyond any of those Gossip Girl OMFG ads. But I also think it's HOT. :)

It's not meant for the True Blood crowd, which makes the advertising kinda ... well, skeevy.

That's a good point. You know a lot of kids will be watching this show. But perhaps, like GG before it, the show will never go quite as far as the ads seem to promise it will. Which maybe makes it even worse. :/
starry_dawn From: starry_dawn Date: August 9th, 2009 02:50 pm (UTC) (Link)
Then that's just false advertising, right? That's just as bad. It just feels like the CW can't match their promos with their shows, in terms of general feel/vibe and age-appropriate images. Have you seen the True Blood promos? They're equally hot, but somehow they don't feel creepy or inappropriate like this one does.
tariel22 From: tariel22 Date: August 9th, 2009 09:45 pm (UTC) (Link)
Then that's just false advertising, right?

It's like they know they can't sell the show on its merits, for storytelling or character development, so they just try to make the ads as salacious as possible, which is just a further insult to the intelligence of their potential viewers. It makes me feel like the marketing people think what we all secretly want to watch is thinly veiled porn (and pervy porn at that), so that's what they hint at with this ad.

I've never seen the True Blood ads, but my understanding is that it's a show about adults, not high school kids, and the vamps are "out," not pretending to be high school students or preying on teenagers. Adult situations seem organic to that premise.
raputathebuta From: raputathebuta Date: August 9th, 2009 05:15 pm (UTC) (Link)
I DO NOT like Ian Somerhalder at all, but that picture is all kinds of HOT!!!

Other than the our MEN on Supernatural & Smallville, all the other male actors on this network seem to be really weinie little boys. I don't find any of the males on the other shows attractive at all & that includes VD (*snicker*), despite thinking the picture is hot.

Of course, much to my dismay, I've found out that my Victor-baby is going to be on the Melrose Place reboot, so yeah...there's at least another show on the network with one attractive ADULT male in the cast. Hopefully, he won't be on it for long. *pets him*

The only thing I know for sure about the DOD is that she is an idiot.
tariel22 From: tariel22 Date: August 9th, 2009 10:10 pm (UTC) (Link)
Other than the our MEN on Supernatural & Smallville, all the other male actors on this network seem to be really weinie little boys. I don't find any of the males on the other shows attractive at all & that includes VD (*snicker*), despite thinking the picture is hot.

I agree. And I'm afraid I'm equally meh about the actors and the characters they play; hence my general lack of interest in any of the shows.

I've found out that my Victor-baby is going to be on the Melrose Place reboot

Of course I thought of you when I heard about that casting! :) I'm curious about what he'll do with the role, but not enough to watch, I'm afraid. I'm such a genre whore; I'll watch just about anything with a ghost, or an alien, or a superhero. But those nighttime soaps do nothing for me.

The only thing I know for sure about the DOD is that she is an idiot.

It amazes me that she still has a job.
tasabian From: tasabian Date: August 9th, 2009 05:43 pm (UTC) (Link)
My main puzzlement with this show is, as Val says above, that PW and IS are simply too old for their roles which makes the premise a little creepy.

And just think of the Smallville possibilities! Where was this concept when they were trying to sell us on the Clexana? I think Clark, Chloe, and Lex would have been fun back in S3. Or how about Clark, Lois, and Oliver in S6?
Any of those would be scorching! (But my favourite trio would be Clark, Lex and Jason!)
tariel22 From: tariel22 Date: August 9th, 2009 10:16 pm (UTC) (Link)
My main puzzlement with this show is, as Val says above, that PW and IS are simply too old for their roles which makes the premise a little creepy.

Of course I agree, and I also don't understand why a vampire who looks so obviously adult would want to pretend to be a high school student. But honestly, I think it goes beyond miscasting. I think they're actually playing up the perv angle. The whole thing is bizarre.

Any of those would be scorching! (But my favourite trio would be Clark, Lex and Jason!)

LOL! I don't think even the CW is ready for an all-boy three-way. ;)
whimsywinx From: whimsywinx Date: August 9th, 2009 06:13 pm (UTC) (Link)
I don't get it at all. It is a sexy picture, but not really appropriate for a show on at "family hour".

You might have something about Dawn's self-loathing for her gender.
tariel22 From: tariel22 Date: August 9th, 2009 10:24 pm (UTC) (Link)
I don't get it at all. It is a sexy picture, but not really appropriate for a show on at "family hour".

That's the thing. The CW's target may be 18-34, but in many ways they've branded themselves as a network for kids, and you know there will be a lot of teens and tweens watching this show, especially since it airs at 8PM. But I suppose you market to the audience you want, which is not necessarily the audience you have.
trystan830 From: trystan830 Date: August 10th, 2009 06:28 pm (UTC) (Link)
not really appropriate for a show on at "family hour".
interrupting and agreeing.

i'll be taping VampDiaries.... and letting my kids watch Supernatural right after. hee.

Edited at 2009-08-10 06:28 pm (UTC)
trystan830 From: trystan830 Date: August 10th, 2009 06:27 pm (UTC) (Link)
.....................
*thud*

oh, right. the CW is up to no good, if you ask me.

but - sex sells, and maybe Dawn has figured that out?

yes, Stefan and Damon are brothers, and yes they're both in love with Elena, but for the CW to have done it right, we would never have seen Damon/Ian until many episodes in.... but of course, they're doing it their own way. i wonder if LJ Smith will be watching? i know i will be - i'm a sucker for vamps. :D
tariel22 From: tariel22 Date: August 10th, 2009 08:58 pm (UTC) (Link)
i'm a sucker for vamps

LOL!

Hey, sex sells to me! :) And I think this image does it very well. But I'm afraid it's either an empty promise or a wildly inappropriate menage a trois. ;) I haven't read the books, to which the show may or may not be true, and I obviously haven't seen the show, so all my conjecture is just that. But the way the CW markets its shows does give me pause.

I'll be tuning in, too. I intend to give the show a chance, and I'm curious to see if it lives up to the promise of these promos. :) I'm especially eager to see their characterization of Elena. Will she play the innocent victim, or an equal side to this dark triangle? If it's the latter, color me intrigued.
trystan830 From: trystan830 Date: August 10th, 2009 11:58 pm (UTC) (Link)
i hope it's not an empty promise, that's for sure!

i plan on giving the show a chance, it's on my list to watch - but it'll get timeshifter cause the kids would never let me watch it. heh.

Elena from the book loves Stefan. it's Stefan, Stefan, Stefan.... until Damon does that vamp mezmerism thing....that, and there's a reason Stefan and Damon are drawn to Elena, which i hope is true to the book.....

i haven't see the show either... is it Sept 10th yet??
hils From: hils Date: August 19th, 2009 09:43 pm (UTC) (Link)
*raises hand*

I would like to see an SPN promo pick in this sort of vein. LOL! Uh, not Sam and Dean of course because EEW but something similar *g*

I will also happily accept Clark/Lois pics of this sort of hotness.
tariel22 From: tariel22 Date: August 20th, 2009 05:41 pm (UTC) (Link)
Oh, I would love to see any of the stars of Smallville in a pose like this. They're all so gorgeous, and at least they're all grownups. Although the clip of Lois and Clark from the SDCC S9 trailer isn't all that far off! ;)

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